![]() ![]() It also has information on expected click prices for each keyword, volume data, and has features to create projections for a campaign.Ħ- Google Trends – Get an idea on the kind of volume for a particular keyword over time, find the top search terms related to a keyword and get an idea on new searches related to your keywords.ħ- Bing Keyword Planner – While not as featureful as the Google Keyword Planner, the Bing keyword Planner tool can be used to get an idea on keyword volumes on the Bing search engine.Ĩ- Wordtracker – This keyword research tool will give search volumes of related keywords, competition levels on PPC, as well as expected click prices required to compete in an auction.ĩ- Facebook Audience Insights– This can be accessed in the Facebook Ads Manager under the ‘Plan’ subheading menu. Keyword/Audience Research tools for PPCĥ- Google Keyword Planner – While the search volume data from this free PPC tool can sometimes be off by a large margin, the Google Keyword Planner is a great tool to expand a keyword list and find new keywords to target. Reports can be scheduled to be refreshed daily, weekly, or on the first day of the month. That solution isn’t free, however.ģ- Google Analytics Spreadsheet connector – If you want to automate the retrieval of Google Analytics data into Google Sheets, but don’t want to pay for Supermetrics, then give this Google Sheets add-on a go.Ĥ- Google Ads to Google Sheets Chrome Connector– Similar to the Google Analytics connector, this Google Sheets add-on allows for data to be automatically pulled from Google Ads. If you want to pull in data from other sources, you can try using Supermetrics to pull it into Google Sheets, and then connect your google Sheets file to Google Data Studio. As this is a Google developed tool, it connects automatically with Google Ads and Google Analytics. You can segment by location, language, device and audience.Ģ- Google Data Studio – This is a free tool that can be used to create interactive reports saving you multiple hours per month. Reporting tools for PPCġ- Google Ads Ad Preview & Diagnosis Tool– Have you ever been asked if an ad is being triggered by a certain search term? The Ad Preview and Diagnosis tool within Google Ads will show you if your ads are being triggered by a certain keyword or not. But for everyone else, the below may be useful. At Pepper PPC Agency, we don’t use all of the tools listed, as we have our own in-house built tools. Some of these free PPC tools have paid options, but I’ve only included details of the free versions. ![]() If you’re on a budget and are looking for free PPC tools, then I’ve compiled a list of the top 46 below. PPC can be challenging, but there are a number of tools available on the internet to make things easier. ![]()
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